Land Press That Lasts:
Strategic PR for Vintage Brands
Business of Vintage’s PR Services are designed to help vintage brands build credible, long-term press momentum through strong storytelling, strategic positioning, and targeted outreach that leads to meaningful placements.
This is PR done with intention, specifically for vintage.
One-of-a-Kind Expertise
Business of Vintage is the only marketing agency built specifically for the vintage industry. Our work is rooted in a deep understanding of how to market one-of-a-kind products.
We are thrilled to announce that renowned resale journalist Emily Stochl, whose work has appeared in Vogue Business, Refinery29, BBC, GQ, and more, joined BoV as PR Specialist. This means you’re getting insider-level expertise from someone who knows exactly what journalists are looking for.
Every project is led by both Emily Stochl and BoV Founder Sloane Middleton Mann to ensure strategy and execution are aligned at the highest potential.
What’s Included:
This is a 3-month (quarterly) PR engagement designed to build a strong foundation and execute outreach that gets results.
Phase 1: PR Audit + Asset Preparation
Lay the foundation for successful press.
We start by aligning on your goals, refining your brand story, and ensuring you have the assets needed to be media-ready.
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A comprehensive PR education
Brand, website, and positioning audit
Defined press goals (local, niche, national, etc.)
Development of your core story + founder narrative
Curated press asset library (imagery, brand materials, etc.)
Weekly updates + monthly strategy calls
Phase 2: PR Strategy + Media Mapping
Define what to pitch and where it belongs.
We identify your strongest story angles and match them with the right media opportunities
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Custom PR roadmap tailored to your brand
Media-ready press release(s)
Targeted media list which could include:
Local & regional outlets
Vintage & niche publications
National and legacy media
Podcasts, radio, and broadcast
Influencer / social media
Prioritized outreach plan
Phase 3: Media Pitching + Outreach
Execute outreach and land press.
We actively pitch your story, manage conversations, and coordinate opportunities.
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Personalized media outreach to targeted journalists
Coordination of interviews and features
Social media assets for press placements
End-of-quarter performance review, including:
What landed
What didn’t
What to do next
Who this is for:
Vintage sellers ready to scale visibility
Founders with a strong story but no press strategy
Brands launching new collections, stores, or experiences
Businesses seeking national, niche, or industry recognition
What you’ll receive:
Stronger media relationships
Increased credibility with each placement
Access to more competitive press opportunities
20% discount on every quarter after your first
Frequently Asked Questions
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PR is a long-term strategy. We can guarantee some placement within the 3-month engagement. Continuing our engagement overtime builds even stronger momentum: bigger stories, better relationships, and higher-quality placements are likely to snowball each quarter.
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You’ll need:
Access to your website and brand materials
High-quality images (we’ll guide you if you need to create them)
Availability for monthly check-ins and approvals
We handle the strategy, writing, and outreach.
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Yes, and it’s encouraged as PR works best over time. Ongoing clients receive a 20% discount after their first quarter, and benefit from cumulative press momentum and stronger media relationships.
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Most agencies don’t understand the nuances of pitching one-of-a-kind items.
Business of Vintage specializes exclusively in the vintage market, meaning we know how to:
Position unique inventory
Tell compelling resale stories
Pitch editors who actually cover vintage
Pricing:
Monthly
$750
In Full (3 months total)
$2,250
