Holiday Marketing Challenge
Marketing Plan for Vintage Sellers that will this holiday your best yet - without the decision fatigue OR the burn out.
We’ll tell you what to post & how to land press,
with Sloane Middleton Mann & Emily Stochl.
🗣️ 1 Virtual Webinar: 90 Minutes + Replay | 📆 Wed Nov 4.
🫂 2 Group Coaching Calls: Bonus Tips + Feedback | 📆 Wed Nov 11 & Wed Dec 2
⏰ 1:30pm EST // 12:30pm CST // 10:30am PST
🎟️ Two Ticket Options: Workshop Only // Workshop + Group Coaching
Before you know it, Black Friday will be here. Don’t let this be another year where it all sneaks up on you without a marketing plan.
This year, we're doing things differently.
The Holiday Marketing Challenge is designed to help vintage sellers make the most of the holiday shopping season by giving you a plan to execute on two two powerful marketing tools: social media & local press.
We'll give you a clear, actionable plan for what to post, how to pitch your business to local media, and how to build momentum throughout the holidays.
What to Expect
We're combining social media strategy, PR expertise, and practical action items to help you turn holiday marketing ideas into actual marketing success - directly with Sloane Middleton Mann & Emily Stochl.
November 4:
Holiday Marketing Workshop
November 11:
Group Coaching + Press Pitching Check-In
December 2:
Group Coaching + Social Feedback
What we’ll cover (with actionable exercises & real examples)
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Learn how to prioritize your marketing efforts and plan your promotions at the moments that matter.
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Learn how to use gift guides, product storytelling, holiday promotions, and behind-the-scenes content to build excitement to shop your vintage inventory.
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You don't need to be a huge brand to get press coverage! Learn exactly what to say, who to pitch & when to reach out.
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A great marketing plan only works if you actually follow through. You'll leave the workshop with specific next steps, PLUS the option to join two group coaching sessions for feedback, troubleshooting, and accountability throughout the holiday season.
What you’ll walk out with:
By the end of the challenge, you’ll have a:
A clear holiday marketing roadmap built around the biggest shopping opportunities of the season
Fresh ideas holiday social content
An understanding of how to pitch your business to journalists
Actionable next steps to start put into motion immediately
(Optional) Personalized feedback, accountability, and support from two marketing professionals & a community of fellow vintage sellers
Who this is for
This challenge is for vintage sellers who:
Know the holiday season is important but haven't had time to put together a marketing plan
Feel overwhelmed trying to decide what to post, when to promote, and where to focus their efforts
Want to get their business in front of new customers without relying exclusively on Instagram
Want to make the most of Black Friday, Small Business Saturday, and holiday gifting opportunities
Need a little structure and accountability to actually follow through on their marketing idea
If you've been thinking, "I know I should be doing more to market my business for the holidays, but I don't even know where to start," this is for you.
About the hosts
Sloane Middleton Mann is the founder behind Business of Vintage, the world’s only marketing agency designed exclusively for the unique world of vintage retail.
Emily Stochl is the powerhouse behind Pre-Loved, podcast & Substack focused on resale fashion news. She has been featured in Vogue Business, Refinery29, BBC, and more.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you're ready to stop putting off your holiday marketing, we'd love to have you join us!
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Our live virtual workshop takes place on Wednesday, November 4, at 1:30pm EST // 12:30pm CST // 10:30am PST.
For participants who select the group coaching option, additional sessions will be held on Wednesday, November 11, and Wednesday, December 2 at the same time as above.
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The webinar-only ticket gives you access to our 90-minute live training and the webinar replay.
The webinar + group coaching ticket includes everything above, plus two live accountability sessions where you'll have the opportunity to ask questions, get feedback, and discuss your progress with Sloane, Emily, and other vintage sellers.
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The November 4 webinar will be recorded, and the replay will be available to ticket holders.
If you're joining the group coaching sessions, we encourage you to attend those live to get the most out of the feedback, discussion, and accountability. However, we will be providing replays exclusively to these ticket holders.
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Not necessarily! While national / legacy holiday coverage often work months in advance, local publications may still be looking for timely stories about holiday shopping, independent businesses, and Small Business Saturday.
We'll focus on identifying realistic, timely opportunities and helping you understand how to approach local media. Coverage is never guaranteed, but a thoughtful pitch can help you get your business in front of the right journalists.
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Both! While local PR can be especially helpful for physical shops, online sellers can also benefit from local storytelling opportunities and strategic holiday social media marketing.
We'll discuss approaches that can be adapted to different types of vintage businesses.
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No, all sales are final and non-refundable.
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Yes! Reach out to Sloane directly at sloane@businessofvintage.com.
Ready to make the most of the holiday shopping season?
You don't need another holiday season of last-minute posts, missed opportunities, and wondering what you could have done differently. Join us for the Holiday Marketing Challenge and get the strategy, tools, and motivation to actually make your holiday marketing happen.