Business School for Vintage Shops: Brand Marketing Online Course
Build the vintage business people remember, recommend, and buy from again & again.
11 self-paced video lessons
(actually useful) Homework assignments
Private Facebook Group with your classmates
Downloadable course notes
Twice-Monthly Office Hours:
Live Q&A with Sloane
🏷️ $249
What’s Included:
What to Expect
The Brand Marketing Online Course is divided into three progressive levels from brand foundations to a complete marketing strategy.
Brand Marketing 101: Build Your Foundation
Discover what makes your vintage business different, clarify your customer, and create a brand people instantly recognize.
Brand Marketing 102: Create Your Marketing System
Learn how to translate your brand into consistent content ideas using a repeatable formula that’s optimized for viewer action.
Brand Marketing 103: Grow With Intention
Turn your strategy into a sustainable marketing plan designed for long-term business growth.
When you enroll, you'll receive:
11 video lessons
Three comprehensive course levels
Private Facebook community
Practical worksheets and implementation exercises
Twice-monthly live Q&A sessions with Business of Vintage
These live sessions give you the opportunity to ask questions, receive feedback, and continue implementing your marketing strategy alongside other vintage business owners.
What you’ll walk out with:
Who is this for?
This course is for vintage business owners who are ready to grow beyond hobby-level selling.
Whether you sell clothing, furniture, décor, collectibles, or curated vintage goods, you'll benefit if you're ready to:
Build a recognizable brand
Attract better customers
Increase repeat business
Grow your online audience
Create a business that grows beyond social media trends.
About the host
Sloane Middleton Mann is the founder behind Business of Vintage, the world’s only marketing agency designed exclusively for the unique world of vintage retail.
With nearly a decade of experience in vintage eCommerce, plus an MBA from Northwestern’s Kellogg School of Management ( #1 business school for marketers), Sloane’s career achievements include:
Advised 1,200+ vintage & antique dealers on eCommerce strategy
Coordinated press & partnerships with industry leaders like Architectural Digest and MoMA
Built online presences for multiple brands from scratch
Host of Business of Vintage Podcast, where top vintage sellers share what’s working and what’s not in their shops
This course does not dive into channel-specific strategies (social media, email marketing, press, etc). That’s intentional.
Before you can find success on those channels, you need a solid brand foundation and strategy for speaking directly to your dream customer.
Fear not! Business of Vintage is busy building additional courses that directly address channel-specific strategies. If that’s what you’re looking for, sign up for our newsletter to stay in the loop.
What this course is not
Want a preview?
I’ve uploaded the course’s first lesson, “What is Brand Marketing?” to YouTube for free. Watch to understand more about what we’ll be digging into across the 11 lessons.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime to sloane@businessofvintage.com
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Yes, this course is comprised of 11 pre-recorded videos that you can watch at any time.
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Office Hours with Sloane are hosted live on Zoom twice a month. Each session will be one hour. All course members are invited to join.
At the start of each month, course members will be emailed with the dates and times for the month. They will be scheduled always on weekdays at 1:00pm EST.
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Seats are unlimited!
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Yes, reach out to Sloane directly at sloane@businessofvintage.com
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No, all sales are final and non-refundable.
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Each course level has about 30-45 minutes of content. There are 3 course levels. You can take the entire course at your own pace.
Ready for Business School?
If you want your social presence to do more than “look nice,” and you’re ready to build strategy that actually converts, make sure you’re signed up.