Build Your Brand: Group Coaching
Brand Messaging Bootcamp for Vintage Sellers
Two weeks of virtual workshops to help your vintage shop convert followers into buyers.
📍 Virtual Group Meetings: 90 minute sessions
📆 4 Sessions: Mon June 8, Wed June 10, Mon June 15, & Wed June 17
⏰ 1:30pm EST // 12:30pm CST // 10:30am PST
🏷️ $500 (reduced from $1.4k for 1:1 program)
You’ve seen other vintage sellers with social media presences that seem to open doors (and sales) for them. Their DMs seem flooded, comment section’s engaged, events sell out, and racks are always refreshed. Meanwhile, you feel lucky when your posts get over 50 likes.
The beauty of social media is that your account can get to that place too. With a differentiated brand and a strong grasp on the algorithm, the online world is your oyster. Finally, social media can stop feeling like a drain and start being a driver of your business.
This bootcamp is designed to help you dial in what makes your shop unmistakably you so your content attracts the right people, builds trust faster, and leads to more sales (without needing to post 24/7).
What to Expect
You’ll learn social media frameworks for growth, do guided journaling exercises to apply them to your brand immediately, and workshop live examples together.
All while building your network with an intimate group of vintage sellers!
Session 1:
Algorithm 101
Session 2:
Content Optimization Formula
Session 3:
Marketing Funnel Workshop
Session 4:
Content Capture 101
What we’ll cover (with journaling + live feedback)
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Stop trying to be for everyone. Get specific enough that the right people self-select.
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How to tell your story in a way that builds trust and pulls customers in, using repeatable phrases, angles, and hooks that make your content instantly recognizable.
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Finally, wrap your head around social media algorithms (today & in the future).
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Build a simple set of themes so you always know what to post—and why it matters.
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Structure is everything when it comes to growing on social media, while maintaining your sanity.
What you’ll walk out with:
By the end of this month, you’ll have a:
Clear framework on how your unique brand story can reach your dream customers
Strong understanding on what to post on social media to grow your followers
Standout tagline you can use for posts, captions, bios, and product storytelling that makes your brand memorable
Confident grasp on the Instagram algorithm (& how to keep up with its changes)
Live feedback from Business of Vintage (so you’re not doing this alone in your Notes app at midnight!)
Supportive network of other vintage sellers
Who this is for
This bootcamp is for vintage sellers who:
Feel like their social media presence isn’t reflecting how great their shop really is
Are done posting on a whim & praying that it will perform well
Want more shoppers actually buying from their online store
If you’ve been thinking, “I know I’m good at what I do… why doesn’t my social content translate?” this is for you.
About the host
Sloane Middleton Mann is the founder behind Business of Vintage, the world’s only marketing agency designed exclusively for the unique world of vintage retail.
With nearly a decade of experience in vintage eCommerce, plus an MBA from Northwestern’s Kellogg School of Management ( #1 business school for marketers), Sloane’s career achievements include:
Advised 1,200+ vintage & antique dealers on eCommerce strategy
Coordinated press & partnerships with industry leaders like Architectural Digest and MoMA
Built online presences for multiple brands from scratch
Host of Business of Vintage Podcast, where top vintage sellers share what’s working and what’s not in their shops
She’s only in San Francisco once a year, so don’t miss this opportunity!
Additional Details
To keep this bootcamp intimate, groups are capped to 10 participants per month.
Sessions last 90 minutes over Zoom. Recordings will be available, but virtual attendance is encouraged.
10 minutes of freestyle Q&A will wrap each session, so you can finally have your burning social media questions answered.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, sign up ASAP as seats are highly limited.
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4 sessions, on Mondays & Wednesdays across 2 weeks.
June 8, June 10, June 15, & June 17
1:30pm EST // 12:30pm CST // 10:30am PST
90 minute virtual sessions
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Very. You’ll be writing, applying, and (optionally) getting feedback live. Each session ends with 10 minutes of freestyle Q&A, so bring any of your burning questions.
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This workshop is purposefully intimate to encourage productive and honest conversations. Seats are limited to 10 participants.
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Yes, reach out to Sloane directly at sloane@businessofvintage.com
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No, all sales are final and non-refundable.
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Plan for the 90-minute live session plus roughly 1–2 hours of applied work and follow-up tasks between sessions.
Ready to build your brand?
If you want your social presence to do more than “look nice,” and you’re ready to build strategy that actually converts, make sure you’re in this room.