Business School for Vintage Shops: Brand Marketing

Build the vintage business people remember, recommend, and buy from.

What’s Included:

  • Bi-Monthly Brand Marketing Coaching Calls: 60 minute sessions

  • Brand Marketing 101–103

  • Lifetime access

  • Course materials and worksheets

🏷️ $397

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You know how to source incredible vintage.

You know how to style it.

You know how to make sales.

But if your business still depends on posting every day, chasing the algorithm, or hoping the right customer finds you, the problem isn't your inventory—it's your brand.

The Brand Marketing Course inside Business School for Vintage Shops is designed specifically for vintage sellers who want to build a business with a clear identity, consistent marketing, and long-term growth.

This isn't another social media course.

It's the marketing education that helps you become the shop customers recognize, trust, and return to.

Enrollment opens September 2026.


What to Expect

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The Brand Marketing Track is divided into three progressive modules that take you from brand foundations to a complete marketing strategy.

Brand Marketing 101: Build Your Foundation

Discover what makes your vintage business different, define your positioning, clarify your customer, and create a brand people instantly recognize.

You'll leave with:

  • A clear brand strategy

  • Defined customer positioning

  • Brand messaging that feels authentic

  • A stronger competitive advantage

Brand Marketing 102: Create Your Marketing System

Learn how to translate your brand into consistent marketing across Instagram, email, your website, and every customer touchpoint.

You'll learn how to:

  • Create content with purpose

  • Build customer trust

  • Develop a recognizable voice

  • Market consistently without constantly reinventing yourself

Brand Marketing 103: Grow With Intention

Turn your strategy into a sustainable marketing plan designed for long-term business growth.

You'll build:

  • A repeatable marketing framework

  • Campaign planning systems

  • Launch strategies

  • Growth plans you can actually maintain

What we’ll cover (with workshops + live feedback)

  • Stop trying to be for everyone. Get specific enough that the right people self-select.

  • How to tell your story in a way that builds trust and pulls customers in, using repeatable phrases, angles, and hooks that make your content instantly recognizable.

  • Finally, wrap your head around social media algorithms (today & in the future).

  • Build a simple set of themes so you always know what to post—and why it matters.

  • Structure is everything when it comes to growing on social media, while maintaining your sanity.

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What you’ll walk out with:

When you enroll, you'll receive:

  • Full access to the complete Brand Marketing Track

  • Three comprehensive learning modules

  • Practical worksheets and implementation exercises

  • Lifetime access to course updates

  • Access to twice-monthly live Q&A sessions with Business of Vintage

These live sessions give you the opportunity to ask questions, receive feedback, and continue implementing your marketing strategy alongside other vintage business owners.


Who this is for

This course is for vintage business owners who are ready to grow beyond hobby-level selling.

Whether you sell clothing, furniture, décor, collectibles, or curated vintage goods, you'll benefit if you're ready to:

  • Build a recognizable brand

  • Attract better customers

  • Increase repeat business

  • Market with confidence

  • Create a business that grows beyond social media trends

About the host

Sloane Middleton Mann is the founder behind Business of Vintage, the world’s only marketing agency designed exclusively for the unique world of vintage retail.

With nearly a decade of experience in vintage eCommerce, plus an MBA from Northwestern’s Kellogg School of Management ( #1 business school for marketers), Sloane’s career achievements include: 

  • Advised 1,200+ vintage & antique dealers on eCommerce strategy

  • Coordinated press & partnerships with industry leaders like Architectural Digest and MoMA

  • Built online presences for multiple brands from scratch

  • Host of Business of Vintage Podcast, where top vintage sellers share what’s working and what’s not in their shops

She’s only in San Francisco once a year, so don’t miss this opportunity!

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Additional Details

To keep this bootcamp intimate, groups are capped to 10 participants per month.

Sessions last 90 minutes over Zoom. Recordings will be available, but virtual attendance is encouraged.

10 minutes of freestyle Q&A will wrap each session, so you can finally have your burning social media questions answered.

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, sign up ASAP as seats are highly limited.

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  • 4 sessions, on Mondays & Wednesdays across 2 weeks.

    June 8, June 10, June 15, & June 17

    1:30pm EST // 12:30pm CST // 10:30am PST

    90 minute virtual sessions

  • Very. You’ll be writing, applying, and (optionally) getting feedback live. Each session ends with 10 minutes of freestyle Q&A, so bring any of your burning questions.

  • This workshop is purposefully intimate to encourage productive and honest conversations. Seats are limited to 10 participants.

  • Yes, reach out to Sloane directly at sloane@businessofvintage.com

  • No, all sales are final and non-refundable.

  • Plan for the 90-minute live session plus roughly 1–2 hours of applied work and follow-up tasks between sessions.

Ready to build your brand?

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If you want your social presence to do more than “look nice,” and you’re ready to build strategy that actually converts, make sure you’re in this room.