Business of Vintage’s Brand Building Program is designed specifically for vintage and antique sellers who want to elevate their brand presence, attract higher-quality customers, and stand out as more than just another shop online. Whether you sell furniture, fashion, home goods, or collectibles, this system helps you clarify your most engaging POV and how to communicate it.

If you’re already established:

• Is it time to breath new life into your brand? Let’s clean the cobwebs off your brand book. It’s time to give your messaging & strategy a refresh heading into 2026.

If you’ve hit a plateau:

• Do you feel like your audience isn’t fully connecting with your social media content? Let’s dig deep into your voice, process, content, equipment, audience, assets, tools, insights, decisions, channels - the list goes on.

If you’re just starting out:

• Congrats on following your dreams & starting a vintage shop! This is a crucial moment to get started on the right foot. You have the opportunity to create a viral first impression. Don’t miss your chance to set up your online presence and workflow from the jump (before the realities of entrepreneurship overwhelm you!)

Business of Vintage’s Brand Building Program is strategic branding and content development system that helps vintage shop owners define their voice, showcase their expertise, and build authority with their online presence.

It includes tools, templates, and 1:1 coaching to help vintage sellers grow an audience that sees them as more than just a seller or shop, but an expert, a muse, an inspiration, a friend - the list goes on.

Across 8 one-hour sessions (typically 2 months) we’ll build out a completely unique Audience Persona Map, 50+ Content Ideas (3 months of posts), Brand Messaging Architecture, Go-to-Market Strategy, Specialized Videography Guide, Custom Brand Voice GPT, and more.

Over the course of 8 one-hour working sessions, 1:1 with Buisiness of Vintage Founder, Sloane, we’ll develop a thorough Creative Direction that includes:

• 50+ Content Ideas

  • 3 months of posts!

• Brand Messaging Architecture

• Go-to-Market Strategy

  • For a collection, channel, or full brand

• Audience Persona Map

• Specialized Videography Guide

• PLUS ✨✨✨✨✨🌟

  • Custom GPT in your brand voice

  • Video edit samples

    • 1-5 pieces of content, ready to post

  • Branding updates

    • Name, logo, or handle change? We’ll do the legwork

Not to mention, you’ll build a thought partner for your business in BoV & Sloane. We will get to know your business intimately over the course of these sessions, and will always be available as a resource & sounding board as you face questions or obstacles in the years ahead.

Yes to both, indirectly but powerfully. We will outline the prioritization of your goals, and build strategy with direct impact.

This program isn’t a “growth hack” or sales gimmick. Brand building lays the foundation for increased trust, better engagement, stronger word of mouth, and more meaningful visibility over time. That translates to more qualified followers, loyal customers, and sustainable processes - key ingredients in your business’s long-term growth.

Yes. This program helps you define what you stand for and how to talk about your expertise through any channel. Whether that’s through social posts, emails, website building, press pitches, or conversations at markets.

That being said, something we can work on through this program is how to make social media feel less daunting and more streamlined in your workflow, should it become a marketing channel we decide on.